Meeting/Event Information

Workshop - Build Your Professional Brand with Linkedin

May 12, 2018
8:00 AM to 12:30 PM
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7/553 Hay Street
Perth, WA 6000



LinkedIn is an essential tool for building your personal professional brand, attracting opportunities and boosting your career.

In the era of social business, to be found, remembered and chosen it is important to build visibility, establish authority and earn influence in a connected economy.

Is your online presence creating the right digital first impression?

With over 500 million users around the world, your ideal clients, strategic partners and employers are not only on LinkedIn, but looking for your help.  

LinkedIn is more than an online resume, only used when you are in the job market, it is a vehicle to raise your business profile and build business relationships.


This workshop is designed to guide you in building your LinkedIn Profile and leveraging the new features of this professional social networking tool to increase your visibility, credibility and likeability.

We will look at the trifecta;

  1. Turning an average profile into an outstanding profile
  2. Connecting rather than collecting to build relationships
  3. Creating curating and conversing to build thought leadership

You will discover how you can;

  • Improve your first impression
  • Increase your visibility with your ideal employers, colleagues or clients
  • Infuse your profile with expertise with personality.


Bring your laptop for the best results to follow along.



Jo Saunders - Wildfire Marketing

Jo Saunders is a leading international LinkedIn expert, marketing strategist and educator who has been helping people connect and communicate since the early 90s, through the art of letter writing (gosh she sounds so old!), events and social media.

Affectionately known as Australia's LinkedIn Demystifier, Jo demystifies the complexities of LinkedIn and social marketing tools, through her presentations, workshops and mentoring. She guides professionals and organisations to communicate your brand message, showcase your talent, and build thought leadership and relationships.

Branding, learning and networking have always been part of Jo’s professional life.  With over 20 years experience in professional development event management and marketing, she has designed events, content and communication strategies for Australian and international events, organisations and businesses.  In fact, she has been involved with the WA Chapter of PMI for over 15 years and is speaking at the national conference.

She has spoken on local, international and virtual stages, and has trained thousands of people around the world. She was named one of the top 200 LinkedIn practitioners in the world, ranked number 4 on Klout’s LinkedIn expert list, and is the co-author of ‘Get Good or Get Off - A guide to getting it right on social media.’ Discover more.


Proudly sponsored by DDLS





$120.00 Member

$150.00 Non-Member