Meeting/Event Information

Chapter Meeting - March 2019 - Transformation and Change - Defining the Distinctions


March 13, 2019
5:45 PM - 8:30 PM
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The Platform
Level 3, 256 Adelaide Terrace
Perth, ACT 6000


  • Changing customer expectations,
  • Shorter business cycles,
  • Growing knowledge- based economy,
  • Rapid expansion of technology,


These factors are fundamentally altering the way businesses and projects operate. More and more organisations respond by attempting transformational initiatives. However, 75% of transformational projects fail. Often, this is because organisations don’t understand what is required for transformation, and how it differs from change.

Beginning in 2016, ‘ASQ Projects’ explored the practices of high-performing organisations in search of good practices for transformation. Executives, leaders, project managers and change & transformation experts from leading organisations were interviewed. We led surveys and focus groups with experts in the field of high level change and transformation. We spoke to people who had delivered successful transformation, and those who had tried and failed, and we found out why. It became apparent that the difference between success and failure comes from a clear understanding of the distinction between transformation and change.

The research has uncovered 10 clear distinctions to help businesses understand what type of initiative they are embarking on. This tool can be used at a macro level and micro level to help define what the initiative means to projects, departments, groups or business units.

In this session ASG Projects will introduce a frameworks that will help you identify the required skills, leadership, willingness and capabilities and understand whether your organisation is ready to embark on Transformation or Change.


Steven Pulman is a seasoned entrepreneur with a keen eye for what makes organisations successful in the modern world. He founded ASQ Projects in 2001 after an illustrious career in portfolio, programme, and project management.

He brings 20 years of IT experience to the team, as well as global expertise from periods in the UK, Singapore, Beijing, India, Australia, and New Zealand.

As a business owner, entrepreneur, project manager, consultant, and technical specialist, Steven often bridges the gap between technical knowledge and business expertise.

Analytical and intellectual, Steven has a natural flair for problem-solving. He instinctively understands each organisation’s strategy and quickly identifies what’s is needed to achieve its goals. He thrives on uncovering hidden risks and opportunities that others often overlook.

Steven has worked in a variety of industries, including telecommunications, banking, finance, pharmaceutical, medical, government, and education. Today, he specialises in transformation and change management. He provides end-to-end consulting to help organisational leaders navigate periods of change and achieve ambitious outcomes.

“I like to fix things. I think outside the box and find innovative solutions to complex problems. I’m determined and stubborn – I won’t stop until I get the right result for my clients. I enjoy helping people, and I’ll do everything I can to support my clients, teams, and colleagues.”.


The venue is close to the Elizabeth Quay train station and free city bus services; Read more. The red CAT will service this area. See the map.

We would also like to invite you to attend PMI Toastmasterswhich meets immediately before the Chapter Meeting servicing the local community of project managers in Perth. Good leaders are good communicators. In Toastmasters you will improve your speaking skills and develop leadership abilities in order to become a better leader. 


$0.00 WAPMI Member

$25.00 Guests


$0.00 PMI WA Chapter Member

$25.00 Guest Ticket